Persona Library
The Persona Library offers realistic perspectives shaped by 40 real-world roles and pressures.
Behind every persona is a backstory and personal context that shapes how they respond, to help you refine with realism.
The Persona Library offers realistic perspectives shaped by 40 real-world roles and pressures.
Behind every persona is a backstory and personal context that shapes how they respond.
Shapes the bigger picture. Focuses on alignment to vision, strategic coherence and long-term impact.
Strategy Lead
Shapes the big picture. Brings a high-level perspective focused on strategic clarity and long-term impact.
Product Lead
Prioritises user value. Evaluates roadmap clarity, trade-offs and alignment to product goals.
Policy Director
Scans for narrative influence. Evaluates alignment with public, political and stakeholder ecosystems.
Investor
Interrogates traction and scalability. Assesses commercial clarity, viability and monetisation potential.
Strategy Consultant
Challenges logic and coherence. Filters for structured narratives, strategic frameworks and board-ready clarity.
Chief Executive Officer (CEO)
Sets vision and direction. Demands strategic clarity, cultural resonance and delivery accountability.
Non-Executive Director (NED)
Brings independent governance oversight. Prioritises accountability, risk management and long-term resilience.
Board Advisor
Provides external strategic guidance. Filters for market credibility, investor confidence and specialist insight.
Prioritises traction and value. Filters for market fit, commercial relevance and user-centred impact.
Delivery Lead
Evaluates execution readiness. Prioritises timelines, ownership and feasibility.
Head of Operations
Ensures operational feasibility. Scans for gaps, risks and threats to stability.
Regulatory Lead
Scrutinises regulatory alignment. Flags unverifiable statements and compliance risks.
Professional Bid Writer
Applies structured scrutiny. Filters for win themes, clarity, compliance and strategic positioning under pressure.
Financial Controller
Applies financial discipline. Demands cost clarity, risk transparency and clear return logic.
Chief Financial Officer (CFO)
Drives strategic value. Focuses on sustainable growth and capital efficiency.
Prioritises traction and value. Filters for market fit, commercial relevance and user-centred impact.
Growth Analyst
Prioritises measurable impact. Looks for performance signals and data-backed value.
Customer Experience (CX) Director
Champions customer experience. Ensures coherence and commercial value across journeys.
Social Media Manager
Balances channel strategy and brand voice. Filters for audience fit, timing and campaign cohesion.
International Expansion Lead
Evaluates cross-market viability. Flags cultural assumptions, scalability gaps and regional blind spots.
Head of Sales
Assesses buyer fit. Filters for commercial framing, value delivery and conversion potential.
Chief Marketing Officer (CMO)
Interrogates market fit. Filters for positioning, differentiation and demand generation potential.
Talent Partner
Interprets employee experience. Flags credibility gaps in leadership and retention signals.
Judges technical integrity. Assesses scalability, system alignment and data or security readiness.
Technical Architect
Ensures systems integrity. Evaluates scalability, integration and long-term maintainability.
Data Protection Officer (DPO)
Safeguards privacy and compliance. Scans for data protection law, consent clarity and ethical handling.
Chief Information Security Officer (CISO)
Protects systems and data. Scans for risks, policy missteps and compliance gaps.
Chief Technology Officer (CTO)
Owns the tech strategy. Judges feasibility, long-term fit and tech credibility.
Assesses how your message lands. Focuses on clarity, tone, positioning and public or peer perception.
Head of Brand
Protects brand integrity. Assesses tone, clarity and consistency across communications.
Communications Director
Shapes external perception. Evaluates clarity, tone and reputational impact.
Media Commentator
Anticipates media framing. Flags headlines, soundbites and reputational risk.
Industry Expert
Benchmarks industry credibility. Flags inflated claims and weak peer alignment.
Social Media Copywriter
Writes fast-scanning copy. Filters for hooks, tone and engagement on social platforms.
Speechwriter
Crafts compelling narratives. Shapes tone, rhythm and emotional impact.
Executive Communicator
Elevates leadership messages. Frames complex ideas simply while protecting authority and reputation.
Applies a societal and human lens. Looks for fairness, representation and alignment with wider public expectations.
Ethics Advisor
Applies ethical scrutiny. Scans for fairness, integrity and long-term responsibility.
Diversity Advocate
Champions inclusion and equity. Flags bias, tokenism and exclusionary language.
Sustainability Officer
Filters for ESG alignment. Evaluates environmental, social and governance performance.
Applies structured, critical evaluation. Tests for clarity, logical structure and alignment to scoring or review criteria.
Bid Assessor
Evaluates proposals against scoring criteria. Prioritises precision, relevance and how well the brief is addressed.
Former Legal Counsel
Considers legal exposure and liability. Highlights ambiguity, over-promises and contractual risk.
Procurement Officer
Brings procurement rigour. Checks for commercial viability, compliance and cost-value clarity.
Audit Partner
Applies external audit scrutiny. Filters for compliance, defensibility and alignment to standards.
Academic Reviewer
Applies academic rigour. Tests logical structure, conceptual clarity and evidence strength.