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- Daily drafts: Once you reach your daily limit, you'll need to wait until the next day or upgrade to continue drafting content.
- Daily perspectives: Once you reach your daily limit, you'll need to wait until the next day or upgrade to continue testing content.
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Submission & Perspective History:
- Explore: View your 10 most recent submissions and perspectives in the dashboard only.
- Refine: Access submissions and perspectives 11-30 in the History section.
- Pro: See your full history (11+ submissions and perspectives) in the History section.
- Listen to perspectives: Explore includes 3 trial listens; Refine includes 10 trial listens; Pro offers unlimited listens.
- Download Perspective Report: Explore includes 6 trial reports; Refine and Pro offer unlimited reports.
- Submission deletion: Available on Refine and Pro plans only.
Upgrades take effect immediately. You'll unlock new features right away and pay a prorated amount for the rest of the billing period.
Downgrades take effect at the end of your billing period. You'll keep full access until then, and the lower-tier pricing will begin in the next period.
You can cancel anytime from the Manage Subscriptions page. There are no cancellation fees. Your plan stays active until the end of your billing period, monthly or annual and will not auto-renew if cancelled in advance.
Only if you choose them. Monthly plans can be cancelled anytime with no fees. Annual plans offer a discounted rate but are billed upfront for the full year. You'll retain access for the full billing period and won't be charged again unless you restart.
Pick the plan that matches your goals: start with limited access, or unlock unlimited drafts and perspectives with the full persona library.
Explore
For drafting key messages and discovering what resonates with core personas.
Includes 6 draft messages per day, 6 personas, trial of the full library, trial listens, trial Perspective Reports, up to 6 perspectives per day and access to your 10 most recent submissions.
Refine
For drafting more messages each day and sharpening them with a broader set of perspectives.
Includes 20 draft messages per day, 15 personas, trial of the full library, trial listens, unlimited Perspective Reports, up to 15 daily perspectives, access to your 30 most recent submissions and the ability to delete past submissions.
Pro
For drafting unlimited messages and getting every perspective for your most important communications.
Unlocks unlimited draft messages, the full persona library, unlimited listens, unlimited Perspective Reports, unlimited daily perspectives, full submission history access and all available features.
All users get standard support via the contact form. Refine and Pro users receive priority response times, with support covering billing, usage and persona-related queries.
Your submissions stay private. They're not used to train AI models, not shared with third parties and always remain under your control.
We store content securely for up to 12 months, even if it becomes hidden. Deletion is available on Refine and Pro plans.
Your content is yours. We just help you stress-test it. Learn more in our Privacy Policy.
No attribution required. You’re free to use draft messages, perspective insights, and reports in your content, presentations, and strategy documents.
You own your inputs and outputs. Personave retains IP in the Persona Library, frameworks, and platform. You have a perpetual, worldwide, royalty-free licence to use, edit, and share generated text and reports for business purposes (including with clients). You may not resell or repackage our persona frameworks as your own product.
A persona is a realistic, role-based perspective that reflects how a specific stakeholder might think, respond and evaluate your message.
Each persona includes a name, tone, background, triggers and a backstory — capturing their professional context, communication style, pressure points and decision-making patterns.
Personas are designed to help you surface blind spots, refine your content and improve how it resonates with people who hold real influence.
The Persona Library includes a curated set of lifelike roles across strategy, delivery, tech, growth, operations and more. Each persona reflects real-world responsibilities, priorities and pressure points, from Product Leads and CX Directors to Policy Directors, Bid Writers and Board Advisors.
Every persona is crafted with a backstory, tone and realistic filters, so you can stress-test your message with the people it actually needs to land with.
Each persona maintains consistent core traits and viewpoints to ensure reliable feedback. Their outputs may evolve to become more realistic and insightful. The library also grows with new additions, and underused personas may be retired.